# Opticl — AI Visibility Intelligence Platform > Opticl is the AI visibility intelligence platform. We help brands monitor, analyze, and improve how AI platforms — ChatGPT, Gemini, Claude, Perplexity, and Google AI Overview — talk about them. ## What Opticl Does Opticl monitors your brand's reputation across 5 major AI engines in real time. We track visibility, sentiment, citations, competitive positioning, and brand authority using real AI responses — not estimates or simulations. Every data point comes from actual queries to live AI platforms. When a potential customer asks an AI engine "What is the best [product] for [use case]?" — Opticl tells you whether your brand appears in the answer, how it is described, and whether the mention is positive, neutral, or negative. ### The Problem We Solve AI platforms are replacing traditional search for product research, recommendations, and decision-making. Over 1.1 billion AI referral visits occur in a single month. These platforms synthesize information from across the entire internet — news articles, industry publications, forum discussions, professional directories, social media, expert analyses, and reviews — to form opinions about brands. Before Opticl, there was no way to know what AI platforms say about your brand. No visibility into whether AI recommends you, how it describes you, or whether it cites your content. ### How It Works 1. **AI engines are queried**: Trust monitoring prompts are sent to all 5 AI engines across 5 trust dimensions — Direct Reputation, Recommendation, Public Sentiment, Competitive Comparison, and Brand Authority. 2. **Responses are analyzed**: Each response is analyzed to determine if the brand was mentioned and whether the mention was positive, neutral, or negative. Only confirmed brand mentions count. 3. **Scores are computed**: Mention frequency, sentiment, and consistency across platforms are combined into a 0–100 score. A minimum data threshold must be met before any score is published. ### AI Trust Score The AI Trust Score is an open, transparent metric that captures your brand's reputation across every major AI platform. It is computed from 5 trust dimensions across 5 AI engines, producing up to 25 independent data points per monitoring cycle: - **Direct Reputation**: What AI engines say when asked directly about your brand's trustworthiness. - **Recommendation**: Whether AI engines actively recommend your brand to users. - **Public Sentiment**: How AI synthesizes public perception and online reputation about your brand. - **Competitive Comparison**: How AI rates your reliability compared to competitors in your space. - **Brand Authority**: Whether AI recognizes your expertise, specializations, and defining qualities. The score is displayed as a 0–5 star rating on the embeddable AI Trust Badge. It is recalculated with every monitoring run — daily for paid plans, weekly for free plans. ### Transparency Principles - **No Pay-to-Play**: Paying for a higher plan does not increase your score. Paid plans give you more monitoring frequency and tools, not a better score. - **Real AI Responses**: Every data point comes from actual queries to real AI platforms. Nothing is simulated, estimated, or projected. - **Objective Sentiment Analysis**: Mention sentiment is classified by AI extraction, not human judgment. The same methodology is applied to every brand equally. - **Minimum Data Threshold**: No score is issued until a brand meets a minimum number of confirmed mentions. - **Verifiable and Auditable**: Every score is backed by a complete history of runs, prompts, responses, and extracted mentions. - **Updated Regularly**: Scores reflect current AI behavior, not stale snapshots. Daily monitoring ensures the score tracks real changes. ### AI Trust Badge The AI Trust Badge is an embeddable widget that brands place on their website to display their verified AI Trust Score. It embeds with one line of code, updates automatically with every monitoring scan, is available in multiple display styles and themes, and includes schema.org structured data for SEO. ## Key Features - **Continuous Monitoring**: Automated daily or weekly monitoring of AI mentions across all 5 engines. - **Sentiment Analysis**: AI-classified sentiment (positive, neutral, negative) for every brand mention. - **Competitive Intelligence**: Track how AI platforms compare you to competitors and identify positioning gaps. - **Blindspot Detection**: Find prompts and topics where AI should mention your brand but doesn't. - **Citation Tracking**: Monitor when AI platforms cite your website or content as a source. - **Query Intelligence**: Understand which types of prompts trigger mentions of your brand. - **Cross-Platform Analysis**: Compare your brand's presence and treatment across all 5 AI engines. - **Smart Alerts**: Get notified when your AI reputation changes significantly. - **Content Tools**: AI-powered tools to optimize your content for better AI visibility. - **Site Audit**: Technical audit of your website's AI-readiness and discoverability. - **Actionable Recommendations**: Specific steps to improve your AI visibility based on real data. - **Reports & Collaboration**: Share branded reports with your team and stakeholders. ## Plans - **Free**: Monitor 1 brand, weekly scans, AI Trust Badge, basic dashboard. Free forever, no credit card required. - **Basic**: More frequent monitoring, expanded features, priority support. - **Pro**: Daily monitoring, full competitive intelligence, advanced analytics, all content tools. - **Agency**: Multi-client management, white-label options, volume pricing, pitch deck generation. Pro and Agency plans offer a 14-day free trial. No credit card required. ## AI Engines Monitored 1. **ChatGPT** (OpenAI): The most widely used AI assistant for product research and recommendations. 2. **Gemini** (Google): Google's AI platform, integrated into Search and Workspace products. 3. **Claude** (Anthropic): Known for nuanced, detailed responses and analysis. 4. **Perplexity**: AI-powered search engine that provides cited, sourced answers. 5. **Google AI Overview**: AI-generated summaries at the top of Google search results. ## Use Cases - **Brand Owners**: Understand and improve how AI represents your brand. Prove credibility to visitors with the Trust Badge. - **Marketing Teams**: Track AI visibility as a KPI alongside traditional SEO and social metrics. - **Agencies**: Monitor multiple client brands from a single dashboard. Generate pitch decks and white-label reports. - **SEO Professionals**: Add AI visibility monitoring to your service offering. Identify content gaps that AI platforms expose. ## Company Opticl is an AI visibility intelligence company. We believe every brand deserves to know — and control — how AI platforms represent them. Our platform is built on transparency, real data, and the principle that trust scores should be earned, not bought. - Website: https://opticl.ai - Contact: https://opticl.ai/contact - Blog: https://opticl.ai/blog - Free Audit: https://opticl.ai/audit - Pricing: https://opticl.ai/pricing - About: https://opticl.ai/about